Featured project
Factor meal-delivery vans
- Project type
- Fleet wrap program
- Surface
- Ram ProMaster cargo vans
- Scope
- Full wraps with printed food photography, repeated across the fleet
Fleet work lives or dies on consistency. When identical vans park next to each other at a delivery hub, any color drift or misaligned panel between vehicles is immediately obvious.
These Ram ProMasters were wrapped for Factor, the prepared-meal brand, with appetizing plated-meal photography printed across a black base. Food photography is unforgiving to reproduce: the color has to look right, or the meal stops looking like something you would want to eat. Each van got the same layout, positioned the same way, so the fleet reads as one brand whether a customer sees one van or the whole row.
