Featured project
Lewis Bake Shop trailer fleet
- Project type
- Semi-trailer fleet wraps
- Surface
- 53-foot dry van trailers
- Scope
- Full-side and rear-door printed wraps
A 53-foot trailer is the largest canvas most brands will ever put on the road. Lewis Bake Shop used that space for product photography at enormous scale: loaves and packaging printed taller than a person, sharp enough to hold up when a driver reads it from one lane over.
Trailer sides look flat but are not. Rub rails, rivet lines, and door hardware all interrupt the surface, and the artwork has to be planned so nothing important lands on a seam. The wraps continue across the rear doors, which stay in front of drivers in traffic longer than any other panel on the vehicle.
